Client
Polo Ralph Lauren — 1998 Annual Report
Copy
At a time when everyone looked to Europe for design
direction, Ralph Lauren envisioned a new world made
up of uniquely American images. Images shaped as much
by Hollywood and its portrayal of the American "good
life," as by green New England summers and the
ruggedness of the American West. Ralph Lauren took the
best of America and made it bigger, better, and most
importantly, more desirable. Today, you'll find Polo
Ralph Lauren freestanding stores on five continents.
Consumers around the world see the polo brand as an
enduring symbol of American Quality.
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