Polo Ralph Lauren — 1998 Annual Report
Cover
Polo Ralph Lauren (Logo)
Key Message
This annual report followed Polo Ralph Lauren’s IPO. As the company’s first annual report, it set the tone and style for future annual reports. The key message was one of sustainability; that is, the Polo Ralph Lauren brand is an enduring one and is far bigger than the man himself.
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The Polo Ralph Lauren brand
At a time when everyone looked to Europe for design direction, Ralph Lauren envisioned a new world made up of uniquely American images. Images shaped as much by Hollywood and its portrayal of the American "good life," as by green New England summers and the ruggedness of the American West. Ralph Lauren took the best of America and made it bigger, better, and most importantly, more desirable. Today, you'll find Polo Ralph Lauren freestanding stores on five continents. Consumers around the world see the Polo brand as an enduring symbol of American Quality.
