Client

Georgia Department of Industry, Trade and Tourism — Business development ad

Headline

How a small company in Georgia took charge.

Subhead

The Jim Blanchard Story

Copy

Back in 1975, credit cards were catching on. That's when Jim Blanchard had an innovative idea. Why not let his bank process credit card transactions for other banks? The idea caught on. And with the help of Georgia's brightest minds, the company grew into the industry's second-largest credit card processor: Total System Services. Today it's called Synovus — an $11 billion company that provides financial services to the world. That's the Jim Blanchard story, and he wrote it in Georgia.

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