Making Sense
e-digest of brand
thinking When
it comes to branding, I've seen the good, the bad and
the ugly. I've seen dysfunctional companies that can
only talk to themselves. I've seen visions that go nowhere.
And tag lines that say nothing. It's time, I think,
for all of us to start making sense.
Making
Sense is a blog about brand intelligence. It takes a
critical look at branding and communications today.
If you’re in advertising, design, public relations,
marketing communications, corporate communications or
investor relations—this blog is for you.
Visit Making Sense now.
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