Flipside.com — Trade ad to media buyers for online games site
Headline
Will the real KillerBunny please stand up!
Key message
When it comes to online games sites, the prevailing belief among media buyers was that games only attracted teenage males. Flipside.com sought to change this mindset. Their message: people of all ages play on flipside.com—even sweet grandmothers (including the make-believe “KillerBunny” featured in the ad).
Will the real KillerBunny please stand up!
(Hint: she's the one on the right,)
Everyone's playing games on Flipside.com. College students. Executives. Even grandmas. Over six million registered users in all. And now you can target them precisely. By demographics. By zip code. And by proven product interest in over 25 prize categories. Get the whole story from the stickiest site in the category. Call Michael Crosson, VP of Sales, for a media kit, today. Or visit our Web site.

