United States Marine Corps — Enlisted recruitment ad

Headline

Running won't kill you. You'll pass out first.

Key Message

Becoming a Marine means living by the values that define the Marine Corps—honor, courage, commitment. Marine Corps enlisted recruitment advertising reflects these values. Just as important, it draws a line in the sand that only the smartest and toughest can cross.

Running won’t kill you. You’ll pass out first.


It's not about how fast you run. Or how far. It's about how you feel when your body's on empty and you hear a voice bellow three more miles. You think of all the excuses you've made in your life. But in your heart, you know they stop here.