The Writer’s Guide to Annual Reports
The Annual Report Process is a Journey.
Take Along an Experienced Guide.
Writing an annual report can be a daunting task, especially for first-timers. So why go it alone? Get The Writer’s Guide to Annual Reports and make it easy on yourself. The book covers virtually every facet of the annual report process—with heavy emphasis on key message development, creative concepts and writing style. There’s also an Annual Report Gallery, full of real-world examples.
Who Should Buy?
The Writer's Guide to Annual Reports is an important reference tool for anyone involved in annual report development, from freelance writers and designers to corporate communications and investor relations professionals.
The Writer’s Guide to Annual Reports can help you:
- Gain greater insight into the annual report process and learn how to apply it to the annual report you’re writing
- Think more strategically about all the corporate communications you create
- Learn new ways to kick-start your creativity
- Enhance your writing skills
Guides You Through The Entire Annual Report Process
The Writer’s Guide to Annual Reports provides you with a systematic approach for writing an engaging annual report. Topics covered include:
- Discovery
- Interviewing
- Strategy development
- Concept development
- Roadmap development
- Writing a copy outline
- Thinking creatively
- Content development
- Writing style
- Writing the first draft
- Letter to Shareholders
